OG Series EP. 24
Business is a Series of Hacks
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About this episode
Thinkst Canary has thousands of paying customers. It has taken no VC money and has no outbound sales team, and it's HQ'd in South Africa 🤯. In the Season 2 finale of Noise2Signal, Haroon Meer explains how they did it, and why he passed on Tier 1 VC. He covers the RSA playbook that sells companies instead of products, and a fake CMO who picked up industry awards. He also describes the day an analyst told him why big-name vendors land in the leader quadrant. If you've wondered whether a good product can still win in a market full of noise, this episode is your answer. No wonder the episode airs on the Noise2Signal podcast.